Monday, June 24, 2013

Catchy Titles

I received an email from the Alumni Association. It read as follows.
You are invited to attend a guest lecture on "How to look young & beautiful" by Dr. XXXXXX XXXXXXXX on Wednesday, ........., at 2.00pm, venue ...... etc.
I thought a few things were wrong with it. It was an invitation that was sent to all email subscribers of the institute's email service, which included young women (who looked young anyway), beautiful women (who looked beautiful anyway), women who thought they did not look young and beautiful (which must be the target audience), young and handsome men (who look young and don't want to look beautiful), old men (who may or may not want to look young but will not want to look beautiful) and a few other permutations and combinations. The least the organizers could have done was to filter out the men.
The other thing I thought was wrong with it was that it seemed inappropriate that the alumni association of a prestigious medical institute would select a topic on cosmetology, which was not a part of any course offered by it.
The main thing that was wrong with it was the choice of words in the title of the talk. "How to look young & beautiful" implied that one did not look young and beautiful. People attending would feel that others would think they attended because they did not look young and beautiful. I wrote back to the organizers that a better sounding title would be "How to keep looking young and beautiful". I have done them a good turn, but I have a feeling that I will just end up making an enemy - who likes suggestions for improvement?

प्रशंसा करायचीय, नावे ठेवायचीयेत, काही विचारायचय, किंवा करायला आणखी चांगले काही सुचत नाहीये, तर क्लिक करा.

संपर्क